Unlock Recurring Revenue and Accelerate Growth with Gen 6 Enterprise

Unlock Recurring Revenue and Accelerate Growth with Gen 6 Enterprise

The start of the Gen 6 Enterprise rollout is making waves, offering a host of benefits for end-users: faster, feature-rich release cycles, infinite scalability, advanced cloud connectivity, and expert priority-level support. At the same time, what's often overlooked is the immense potential it holds for our partners. Gen 6 Enterprise introduces a new model that empowers partners to unlock new revenue streams and accelerate business growth through streamlined operations and stronger long-term customer relationships.

Understanding the Enterprise Model

In contrast to the perpetual licensing model of Nx Witness Pro, Gen 6 Enterprise introduces a subscription-based model, referred to simply as "Enterprise". This new model enables Network Optix to continuously reinvest in key areas like cloud infrastructure, research and development, and strengthened support systems, resulting in a more agile, cutting-edge platform for both end-users and partners alike. 

Gen 6 Enterprise also introduces Nx Connect, a comprehensive subscription management portal that simplifies channel management and streamlines the administration of customer licenses and services. With Nx Connect, partners can now enroll customers under their Channel Partner account, manage and sell services, and oversee billing and licenses - all within a secure, unified system. The days of managing outdated 16-digit licenses are over; Nx Connect offers complete visibility and control over downstream channels and the services they utilize, enabling partners to streamline operations and manage their customers seamlessly. 

(For a detailed overview of Nx Connect, click here.)

*The Enterprise product suite includes Nx EVOS, Nx Witness Enterprise, and Nx Go, while perpetual licensing remains available for Nx Witness Pro.

Empowering Partners to Accelerate Business Growth

Selling traditional, one-time licenses is a time-consuming, labor-intensive process. From lead generation and product introduction meetings to system design, installation, and ongoing support, each sale requires significant resources. Once a project is complete, the sales cycle restarts, leaving sales teams constantly chasing new deals to replace last year's sales and hit their growth targets.

With the Enterprise model, that cycle changes. Each sale now represents the beginning of an ongoing relationship with the customer, where all or a large portion of the previous years' revenue carries over. This compounding sales approach allows sales teams to shift their focus to growth and customer retention rather than constantly replacing revenue. 

Partners can now invest more in customer success - offering better ongoing support, resource expansion, and additional services over time. These investments foster long-term relationships and higher levels of customer satisfaction, driving retention and loyalty.

Additionally, Nx Connect provides valuable data and insights into service usage across multiple sites and channels, enabling partners to make more informed strategic decisions that further strengthen customer satisfaction and retention efforts.

Fig 1. The Nx Connect front-end is easily customizable to needs or preferences.

Building a Recurring Revenue Model For The Future

As the first iteration of our Enterprise offering, Gen 6 Enterprise is just the beginning. In 2025, we’ll introduce a Custom Services Management layer within Nx Connect, allowing partners to create and manage their own subscription services for sale. Whether it’s support, hardware, AI models, cellular connectivity, or any third-party platform integration, partners will have the tools to create their own marketplace of subscription-based services.

By enabling partners to offer their own subscription services, Nx Connect opens the door to a Recurring Monthly Revenue (RMR) model, offering partners a clear path for exponential growth and sustainable business development while continuously delivering value to their customers.

The Bottom Line

The introduction of Gen 6 Enterprise marks a pivotal shift in how we deliver value to our partners. The Enterprise model allows for continual reinvestment in R&D, Cloud Services, and Support, with customer satisfaction at the forefront, ensuring that both our partners and end-users benefit from an ever-evolving platform.

For our partners, the shift to enterprise-level, cloud-based video management opens up new opportunities for scalable growth. By leveraging Nx Connect and focusing on long-term client relationships and ongoing customer success, partners can unlock new revenue outlets and grow their businesses exponentially. End users, in turn, benefit from VIP service from their partners, expert support, and a rapidly evolving, higher-tech platform - all while enjoying a well-maintained solution for the future.

Ready to unlock new revenue streams and accelerate your business growth? Join our waitlist to be among the first to take advantage of the benefits Gen 6 Enterprise has to offer our partners.